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They’re buying your whole brand and how it makes them feel. Remember, customers aren’t necessarily buying your product (there might be hundreds of others like it). Sales videos benefit from live action because it adds more layers to your marketing. “About me” videos are a perfect fit for live action because human faces and real stories add credibility and authenticity. Tell your story in your own words with your own voice. This friendly contrast can often be the catalyst for your prospect to take action, buy your product, or reach out to you. Welcome videosĪdd a human face to your digital interface with a live action welcome video on your website. On YouTube, how-to and tutorial videos featuring real people work very well because seeing a flesh-and-blood person generates empathy and understanding within your audience. Live action is one of the best ways to create an emotional bond with your viewers. When and where to use live action Tutorial videos They can be funny or informative, entertaining or educational. Live action videos can showcase a charismatic spokesperson or highlight the people in your office. It’s about real people and real locations, rather than creating things digitally. Live action video is a recording of either still or moving objects. Here are the 9 different styles of video and when to use them: 1. We’ll also let you know when and where you should use a certain type, and we’ll give you the tools to help you create them. We’re going to tell you all about the different styles of video and show you examples of each. Choosing the right style of video can make all the difference. Tomatoes might even start flying, right? Well, if you’re using the wrong video style to convey your message, you could get out of tune with your audience. Why? Imagine a singer who hits the stage but can’t hit the right notes or stay in tune. For entrepreneurs or video creators who are diving into video marketing, it’s crucial to know the different styles of video and when you should use them.